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Hmmm... let's see.
The target market is a city dweller who needs to get around town quickly, who doesn't want to spend a lot of time looking for parking, who rarely goes on a highway out of town, and who doesn't usually need to carry much in the way of cargo.
Here in New York, we use something called the 6 train. Beats a Lamborghini Countach downtown every time, and I never seem to have much trouble with parking. I just walk out at the end of the trip and let the conductor park it...
:)