This letter is associated with the following article:
Letters
Monday, June 16, 2008 12:00 AM

What's wrong with Obama's FightTheSmears.com

Obama's new site tries to fight ugly rumors by getting people to e-mail the truth to their friends. The strategy could backfire.

Read other letters about this article

  • Monday, June 16, 2008 12:09 PM

    @Farhad

    I agree with you to some extent that there is a small but real possibility of some backfiring. Honestly, I believe that he is making the right choice here in demonstrating that he can effectively counter a high-profile misinformation attack. It shows good leadership skills in that he will not just be bowled over by fictional rumors.

    Furthermore, I appreciate the avenue that the Obama camp has taken in addressing rumors head-on. The typical DNC method of 'ignore-it-and-hope-it-goes-away' strategy almost always fails. I think that a multi-pronged approach would serve Mr. Obama the best...

    a) the website is a great idea for those who are searching for the truth and are content with a general refuting statement from the candidate

    b)for the independents or skeptics, I would suggest (on the Obama website) that they simply provide a big old link to the debunking website in order to give them a straight path to follow to read truth and cut thru speculation.

    c)the toughest demographic to reach, for Obama, will be the underinformed voters. Typically, these are people living in economically depressed areas where national news is akin to science fiction - it doesn't speak to them. The things that matter, for the most part, are local and deal with the very real hardships they are facing. They don't have either the time or the luxury to go searching for information...they worry about paying the electric bill, buying groceries, and budgeting for gas. They don't care what Leonardo is driving or who Paris is dating...

    To silence the rumors in these areas, all they have to do is go there and speak the truth. If he makes a few strategic trips to these areas and denounces all this crap face-to-face, the people will believe him.

Most Active Letters Threads

387

A key British official reminds us of the forgotten anthrax attack

A vast array of establishment and expert sources do not believe this episode was really resolved.
207

Is Obama's civil liberties record understandable?

Was it unreasonable to expect him to adhere to his commitments regarding the Constitution?
152

The crazy, irrational beliefs of Muslims

Tom Friedman explains the real problem: stupid Muslims think the U.S. is about war and aggression.
109

How dare you criticize wasteful defense spending!

So you think it's only terrorist-appeasing lefties who are down on Pentagon profligacy? Think again
55

Police to talk to Woods

Early morning crash raises questions, and revives tabloid speculation

View all »

Letters Help

Currently in Salon