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...And so is the Mac quality. I would never buy a Mac even if it was cheaper. Even though you may not be arguing that the Mac is cheaper only if you consider the psychic benefits conferred by its quality, most Mac users I've talked to do.
Brand is only as important as what you confer on it, and the Apple brand is a damn religous cult as far as I can tell. Some may call that success, but those people who do should consider how poorly it reflects on those who swallow the hype. A fanatic is still a fanatic even if their fetish is just a consumer good.