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Regarding the argument "Yeah and BMWs are cheaper than Fords because they have a higher resale value", what is important is not the resale value itself, but the difference between the price you pay for it and its resale value. I haven't done the research for either computers or for cars, so maybe BMWs really are "cheaper" in this sense than Fords, but the point of comparison is not just "it has a higher resale value" but that "the total cost of owning it for X years is less because the difference between purchase price and resale price is less". Which many protesters have glossed over.