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Quite a stretch here. Trying to track the logic. Most people looking to acquire a new or used computer look at the entry price point not resale possibilities the way one might in choosing a new or previously occupied home. Apple is a singular culture that has made itself a recognizable feel good icon among its loyal followers and even those of us who don't own an Apple. Apple is to the computing world what Starbucks is to coffee whether or not you have a computer or drink coffee - a top of mind cultural icon, easy to say, easy to feel.