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Reading some of these posts it struck me--I really much prefer John Hodgman to Justin Long. But I couldn't remember his name so I googled "mac guy" and guess what--apparently my take is rather universal, and Apple is getting rid of the character after the Christmas ads.
According to this article:
http://radarmagazine.com/exclusives/2006/11/apple-ditches-mac-guy-in-new-ads.php
"Virtually everyone who watches it comes away liking the "PC guy" while wanting to push the "Mac guy" under a bus," and "Why was Long dropped, specifically? Perhaps for striking people as a "smug little twit," in the words of Seth Stevenson, ad critic for Slate."
I think most of us realize that whether it's because we use one at work or for whatever personal reason, our computer choice is simply that--a choice, based on our own reasons--and not evidence of moral or intellectual superiority or inferiority. But it's fun and interesting to read so many comments that are in keeping with the attitude of a smug little twit. And to note which side the smugness seems to be mostly on.