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Your idea is right on the mark but for different reasons than you think--and I can't understand why nobody sees this. If you compare the same hardware, say Apples to Dells, the costs are nearly the same for a comparable machine. Don't take my word for it, you can check it out on their respective websites or see this article: http://www.computerworld.com/action/article.do?articleId=9023959&command=viewArticleBasic