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... just like a couple stuck in a loveless, boring marriage, people hold on to the familiar with a death grip that astounds reason.
...in my experience... people don't switch over to Macs because they're expensive but because they don't want to learn new short-keys.
Put a regular PC user in front of a Mac & they go all deer-in-the-headlights wondering what to do. Some won't even make the effort to figure out where the On switch is located.
Most people (not you guys on this page, OBVIOUSLY) use the computer at work, in the privacy of their cubes, to perform the same tasks day after day. Once they get home, they want nothing to do with that TV with a keyboard. That's for the kids to do their homework & for husbands to look at porn once the S.O. goes to bed.
So in conclusion: The real reason why people don't switch to Macs is because they have PCs at the office & don't feel like dealing with a learning curve when using a Mac at home.