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Read other letters about this article
Not me - but a friend who's used them for 20 years.
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You know, it's not the resale value issue (though that's something I had never considered.)
It's that your time is valuable. The Mac is plug 'n play - start using it instantly. The interface is intuitive, easy to understand. There's always several ways to do a given thing, so it fits users' habits. Installing software and ugrading software is simple, not a dreaded chore. Last but not least, how much do PC folks suffer from viruses and spyware? It's a major headache at times. And tech help is expensive!! And you have to be without your computer while people like [my husband] clean the gunk out of it regularly running new high-end anti-viral stuff. He has several such clients.
The author's point about the Mac being a Ford, not a BMW, is well-put. My Mac's as solid and reliable as my wheelbarrow. I virtually cannot crash it; I can open everything, and it barely slows down. It's a dependable, easy-to-use workhorse. And that's how an essential machine ought to be! Apple got that right.
With every new Windows OS or iteration thereof, you feel dread. Like a "gougee." In 22 years of personal computing, I have gone through just THREE Macs. How much time and stress do you figure that's saved me in total? The lack of headaches are worth it. I used to be pretty PC-savvy - a "power user." Not anymore! Now I just want easy-to-follow instructions, dead-easy use, and dependable performance. And for my personal software to not become obsolete every frickin year. Thank you, Apple.
PS: For what it's worth... apropos "usability" issues, back in April when Apple's iPhone was coming out in June, I told [my husband] "Look how easy it is! I have a feeling this is going to really catch on. Let's buy Apple stock." We put thousand$$ in at $94 per share. Yesterday? $190.
