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The only thing you have to say that resonates with any Mac addict is this: "But the Apples had something extra: that logo, the design, the history, the clutch of fans willing to snap up any products the company makes."
That is, in fact, all the Apple really has, culture. That's why Macs sell. Not because of a rational comparison of features and price, but because a slick advertising campaign tells them that if they buy this particular mass produced commodity, they will be more unique and original and amazing than the people who buy the other kind of mass produced commodity. Don't take my word for it. Browse the intertron. I promise, 95% of what Mac people say is all cultural critique. It's all just marketing. That's it.
