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Farhad's argument has similarities to another market - motorcycles. If you look at a Harley Davidson Road King, a mid-to-top level motorcycle in their product offerings, it's about $18,000. If you look at the Yamaha Stratoliner S, a motorcycle in every mechanical way superior to the Road Star, it costs $16,500, a full $1,500 less. Yet you will see Harley fans line up to pay over the sticker price to get their Harley, not because of the product's superiority or quality over it's Japanese rival, but rather to feel part of the Harley community, the brotherhood, etc. It's exactly the same with Apple computers. On a side note, I've been stuck at work using a brand new Apple computer while my PC being serviced (it fell on the floor, what can you do) and I feel like I'm working with big heavy mittens on - I honestly don't see the big deal - I can't wait to get my PC back.
