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Over the years I've gone back and forth between using Macs and Windows PCs, depending on my work. Most recently it's been Windows, but I've really enjoyed my encounters with OS X, and it's been great seeing Apple return to producing good systems based on superior design.
So I was sold long ago — my next computer will be a Mac! I've been certain of this for a while, and I look forward to my purchase.
... in about 3 years. See, the thing is, I haven't bought a new computer in quite a while, and I expect it will be a while before I do. Why should I ditch the tools that are already working for me? So if Apple is still doing as good a job sometime into the early 2010s, they'll have a new customer.
I can't imagine my attitude is unusual, and it has nothing to do with resale value.