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Apple already had their laptop-on-a-stand iMacs out, so the only thing new is the case and the drop in price. But Macs are still mroe expensive than PCs.
Here's a price I got from Apple's online store for the 2.4GHz 24" model with options selected to come closest to a 2.4GHz Gateway w/24" screen:
Summary
Subtotal $2,499.00
Estimated Ship:
3 weeks
Free Shipping
Click "Update Details" to reflect changes to system price and shipping.
Specifications
2.4GHz Intel Core 2 Duo
2GB 667MHz DDR2 SDRAM - 2x1GB
1TB Serial ATA Drive
SuperDrive 8x (DVD±R DL/DVD±RW/CD-RW)
Apple Mighty Mouse
Apple Keyboard (English) + Mac OS X
Accessory kit
ATI Radeon HD 2600 PRO with 256MB memory
24-inch glossy widescreen LCD
AirPort Extreme
Bluetooth 2.0 + EDR
The Gateway FX530XV (The closest I could get easily, but I couldn't downgrade the processor cache from 8MB to 4MB and the FSB from 1066MHz to 800MHz) is $1999 (on sale for $1899).
So the iMac with the slower FSB and half the L2 cache is $500-$600 (25-30%) more expensive than the Gateway. Just because Apple is cutting their expensive prices does not mean that they have yet to get down to PC prices. And that's not even home-built barebones which would probably cut the price of the PC even further.
I'm sure there are those who would be willing to spend the $500-600 premium for Apple branding and styling, but I'd rather spend it on CPU, mobo, or memory. It is hardly obvious that it is the best home computer for the money. Depending on your tastes, it could be the prettiest home computer for the money.