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With all the problems we face today, doing well by doing good is an intelligent investment strategy. As companies have more and more trouble monetizing even the best and coolest ideas on the internet, real solutions to real problems are becoming the way to real returns.
Maybe this trend will lead to more smart people working on things we need, instead of even cooler ways to tell the world what you are having for lunch today.
Great. Now, could all those companies that make the gadgets we can't live without recycle their old products? Its past time for Silicone Valley to embrace the design and manufacturing principles of LEED as explained in the book Cradle to Cradle. Does anyone in Silicone Valley know William McDonough & Michael Braungart?
Iceland's electricity, essentially 100% of it, is geothermal. They also plan to eliminate all gasoline powered vehicles soon. Is it about 'Green'? Partially. It's also about self sufficiency
