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This letter is associated with the following article:
The price cut that isn't: "Cheaper" iPhone, pricier data plan AT&T raises its service price just as Apple cuts the cost of its phones.
  • @Farhad

    Actually, the real cost is virtually identical. NPV of the monthly plus the cost of the phone is within 2% between the two scenarios.

    So, more value for the same cost. Yes, that is cheaper

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