LifeLock should be looked at as an insurance policy, and users should really ask if the company has the financial ability to back its claims. If his numbers are accurate, then having only several dozen active claims against a company with hundreds of thousands of users is a pretty good testimonial-- how many people do you think are suing their insurance provider at this moment?

If the CEO of AAA got into a car crash, you wouldnt say that auto insurance doesnt work. By publishing his SSN, Davis essentially filled his house with kerosene and matches to show his confidence in his fire insurance. He had a small fire in the attic, but everything was covered.

I have no knowledge of LifeLocks technology or service, but it is clear to me that the wrong filter is being applied here.

Is it Todd Bishop or Todd Davis? How am I supposed to know which identity to steal?

It's Davis. Idiotically, I erred. Corrected, noted at article end.

And that's not my address.

I meant to say, 'I agree with Farhad'. Guess my subconscious wouldnt let me type that. Hee, hee...

Lifelock is not an insurance company and is not regulated like one. It has no capital requirements, and no disclosure requirements, so there is no way to know if it will be able to pay the bills if it ever faces a cascade of claims. In fact, it may not even survive the lawsuits that have already been filed against it.

That Lifelock renews the fraud reports on my credit file every 90 days without me doing anything else is easily worth the $10/month I pay (even less if paid per year). That Lifelock helps remove my name and address from spam snail mail credit card offers and whatnot is icing on the cake.