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Letters
Friday, January 25, 2008 12:00 AM

What's that enchanting MacBook Air ad song?

Say hello to Yael Naim.

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Friday, January 25, 2008 12:32 PM

thank you

For finally talking about Apple products again Farhad.

I thought maybe you realized that Apple only commands 5% of the personal computing market and were attempting to, in some small way, make your columns somewhat representative of the actual world of computing products in which we both live, but, luckily, you have again chosen not to do so, and continue to write the overwhelming majority of your columns about whatever Steve Jobs sh!ts out of his @ss on a daily basis.

Thanks you!

Randy

Friday, January 25, 2008 12:01 PM

okay now that's funny

Normally I don't think of this as some kind of Slashdotty muckpit, but I gotta respond to Gordon Wagner and say "wow." Never thought expressing my hippy dippy side would instead be taken as some kind of crypto-Zooon endorsement. Or really that anything I said would be taken thus.

Oh! I get it! Yes, I described the Air as (compromised), which is imprecise. Perhaps better to say "ultrathin notebook that made compromises on some features to achieve good things on others like all ultrathins do in some way or another but I'd still buy this one first because it's a mac?"

No, I was just very sleepily happy to hear such pretty music and thought it was nice to see such an awesome video and thus enjoy a song without associating it with any product, even one I love fervently.

What would help recover my mac partisan badge? I could fellate Steve onstage at the next Macworld. It'd be fun for all of us. I'm told I'm very good at it. Would you like me to lick Steve's love pump? We could film it and then do all that editing like the iPod ads and we'd be all solid black against bright dayglo backgrounds and the money shot would...

Well.

This must be the first time I've ever run afoul of the thing some people describe when they slip from the mac party line just a tiny bit. Does it matter one whit that I've personally spent tens of thousands of dollars on Mac gear over the last 11 years, have spent hundreds of thousands of other people's money on it for various businesses, would do so again, and would probably grab my 12" powerbook the same time as my kids on the way out of the house in a fire?

Actually, it would probably not, because now I have slipped up and said intemperate things in Public that betray The Cause. It matters not that my feelings about the product from Redmond are unmixed and spiteful; never take sides against the family.

Friday, January 25, 2008 11:46 AM

that song

like the pictures, hate the song - sorry,

well at least the air won't play it off it's dvd,

and i'm sure yael has some better songs to sing

Friday, January 25, 2008 10:43 AM

Enchanting is right.

Lovely song and video, especially the ending. Swim free or die! Thanks for posting this.

Friday, January 25, 2008 10:16 AM

minus the n.

stupid spelling.

Friday, January 25, 2008 10:16 AM

Broand Horizons?

Adding another folky singer/songwriter (hebrew, english, french etc. etc.) to one's collection of music does not make for a very broad horizon at all.

Friday, January 25, 2008 09:30 AM

If you spoke Hebrew you would have heard of her before

Most of Yael's work is in Hebrew, some in French. Broaden your horizons, people.

Friday, January 25, 2008 09:15 AM

I too . .

Thought that the song was Feist. And yes, it has been stuck in my head since the moment I first saw the commercial online.

Friday, January 25, 2008 08:53 AM

OMG Farhad!

I thought the exact same thing last night when the commercial popped up during one of last night's two "Chuck" episodes!

I thought maybe it was "Feist," you know, from the iPod commercial. Instead, it seems Apple's created some kind of sweet chick folk rocker genre.

Your fan,

Helen A.S. Popkin

Friday, January 25, 2008 08:42 AM

...every possible mistake

The song in the video contains the lyrics "...finding myself making every possible mistake". When I heard it I thought: Did Apple really put that in an ad for a new product. I went back to the ad and listened. Nope -- they dubbed part of the second verse onto the first. :)

Gomer

Friday, January 25, 2008 08:14 AM

not on Amazon

Good call Farhad! Incidentally, the single is not available as an Amazon MP3 download, so don't bother looking. I myself just bought it off iTunes and am toying with the notion of making a ringtone out of it...

Friday, January 25, 2008 08:11 AM

Darn earworms

Those Apple marketers. I can't tell if their designers or their marketing department is more clever. They always manage to find some catchy music that isn't yet overplayed for their ads. It has to be great for the artists as well, who conveniently get featured on the iTunes music store as well. And I think I had finally managed to get that earworm Feist song out of my head from their previous ad.

Friday, January 25, 2008 07:42 AM

"Not only do I enjoy...

...taking all the crap Steve 'God' Jobs shoves up my butt, but look at all the pretty music too!"

Can you REALLY be so far up Apple's ass? How much free stuff do they send you?!? I mean, it may look pretty but it's NOT THAT GOOD (and neither is Windows!)

Friday, January 25, 2008 06:12 AM

man

I like you, Farhad, I do, but you really take Apple fanboy hysterics to the next level.

Friday, January 25, 2008 06:05 AM

How's your Zune, burnunit?

chortle.

Friday, January 25, 2008 05:40 AM

oh. my.

Indeed. Who needs to buy a (compromised) ultrathin notebook when there's this much awesome in the world? I think this is the first time a music video has convinced me to save my money. Or something.

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