Letters to the Editor

This letter is associated with the following article:
Preparing for a battle with Apple, the company lifts time limits on streaming.
  • Mac Attack

    The move is seen as a charge at Apple, which will reportedly announce a movie rental service of its own at Macworld tomorrow.

    Oh, reeeeeeeealy? Hey, Mac users, does that give you some clue as to why Apple won't license the necessary DRM to Netflix so you can stream movies? Oh, surely Apple wouldn't be so calculating as to deprive its users of a Netflix feature just so they can promote their own rental service (not to mention incite Mac users against Netflix for a perceived slight)!

    From Netflix Help:

    Our goal is for Netflix members to enjoy movies and TV shows on whatever screen they want. We're required to use Digital Rights Management to protect movies watched instantly online, and right now we only have approval for this protection on Windows Operating systems, not the Mac. Apple does not license their DRM solution to third parties, which has made this more difficult, but we are working with the studios and content owners to gain approval for other solutions. As soon as a studio-approved DRM for the Mac is available to us, whether from Apple or another source, we will move quickly to provide a movie viewer that enables you to watch movies from Netflix instantly on your Mac.In the meantime, Intel-based Macintosh computers can watch movies instantly using Boot Camp, Parallels, or Fusion to run Windows. And, your Macintosh is fully compatible with adding titles to the Instant Queue for the Netflix Box and Netflix-enabled DVD players.

    But you can just wait for the (sure to be more expensive) Apple rental service, and then tell us endlessly how much better it is than Netflix.

    I swear the main selling point for Apple products is both to give users an imaginary reason to feel superior and an excuse to whine that they aren't treated fairly.