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While I agree, it's "one more thnig" to put in the kitchen, and it's hardly a necessity, tis gadget isn't a unitool if one is creative: could one steam a single serving of veggies or rice in the "egg cooker?" At any rate, if one needed a new toaster, why not get a toaster that also cooks an egg at once? (Seems like an energy saver compared to using a toaster and a stove top or microwave to make the same product).
And if one is a regular McMuffin consumer, I imagine the savings to one's budget is noticeable.
When I cook eggs, I cook for several people at once, so it's more efficient for me to use my pan on the stove. But my bachelor brother might really get good use out of this machine.