Read other letters about this article
With no record company grabbing off the biggest share of the money, why not cut a deal with iTunes, or any other online store? Apple sells the album for $10, takes $3, leaving the band with $7 an album. That's definitely more than the $1.50 you mention. They can sell it DRM free for even more on iTunes.
To me, their "disc pack" sounds every bit as annoying as something that a record label might have come up with as a marketing ploy. If I want physical media, I'm shelling out a lot of money for a lot of stuff I don't want.