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Monday, October 1, 2007 12:00 AM

Radiohead's new album: Choose your price

The band is selling "In Rainbows" through its Web site at a very attractive price -- whatever you want to pay.
By Farhad Manjoo

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  • Monday, October 1, 2007 01:18 PM

    Hang on a second

    So that's the main test here; in order for the band to come out ahead, Radiohead needs to clear only more than a buck-50 per sale. Easy.

    They only need to clear more than 1.50 per sale if they sell the same amount. That's the gamble, that they can sell enough without the label machinery, and possibly with the active opposition of the entire industry.

    I have no idea what the prospects are, but >$1.50 per sale, on its own, isn't the break-even point.

    —King Kaufman Read King Kaufman's other letters

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