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The reason Apple doesn't offer it is because the music industry would never have it. The fact that they allow Amazon to sell DRM-free but not Apple suggests that they are playing politics.
Either that or Apple wouldn't sell it under terms the music industry wanted. Amazon and Rhapsody are apparently willing to agree to the music industry terms AND sell them for less than iTunes. So is Amazon selling at a loss or Apple selling at an inflated price?
This is business, not politics beling played here.