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No question about it: a viable alternative to iTunes with the Amazon name behind it (a brand that's trusted by just about everyone in the world) can't be anything but a plus. Amazon has undercut Apple's prices as a way of making its presence known; Apple will likely be forced to add features to stay on top; and so forth.
Still, there's stuff I don't get. How are the very same labels that bitched and moaned about Apple's refusal to price anything above 99 cents with DRM restrictions going to be willing to let Amazon sell their stuff for ten cents cheaper and without restrictions? I guess it's already happened with the first two that signed on, but I'm suspicious that some agreement is in place whereby Amazon agrees to jack up the price after a certain amount of time. I guess we'll see.
