Letters to the Editor
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Brilliant Marketing ploy!
Rowling generates more "buzz", websites and TV that wouldn't normally cover something like a book release are given half an excuse to run yet another Harry Potter free promo! To top it all off, the "leak" is barely legible and would cause anyone who attempts to read it to throw up their hands up in disgust and just go buy the damn thing!
This won't depress sales. This will help sales. Congrats, all of you helped Rowling get a lttle bit richer!