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To me its fairly obvious. To prevent the real book from leaking the publisher has spread several false copies containing bogus storylines.
The copy shown here is just a deliberate way of giving pirates no chance.
The publisher themselves acknowledged they spent over 20 million to prevent leaking, and spreading false copies (even going through the trouble of writing and printing those) would be an awesome way to surprise everyone.
In the chaos of the multitude of versions, the really leaked copies (if there even are ones) will be hardly recognizable and therefore are safe from publicity.
