Letters to the Editor

This letter is associated with the following article:
The iPhone is amazing, but if only Apple opened it up, it could be so very much more.
  • Expectations?

    The point is that the iPhone has failed to live up to expectations

    Maybe your expectations, but it seems to me the launch has so far gone pretty well - far better than Microsoft's Zune launch went a few months back. The reports I'm seeing regarding the iPhone show that battery life is better than most expected (a pre-launch concern), that the lack of a physical keyboard quickly becomes a non-issue (another pre-launch concern), that the EDGE network isn't as slow as people thought it would be (though it's still bloody slow compared to wi-fi), etc., etc.

    In fact most of the fear, uncertainty and doubt regarding the iPhone spread by Apple's legions of fanatical detractors has proven unfounded. Most of what's left is nitpicking, like harping that the screen smudges (well, duh, that happens with all smartphones - wipe it on your shirt, moron), or that AT&T is especially evil (spoken by someone who obviously hasn't dealt with Verizon's "customer service" department).

    The complaints regarding third party software also strike me as a bit obtuse. Apple clearly isn't positioning the iPhone as a traditional smartphone, so if you're one of the few people that's interested in such a device the iPhone is no more appropriate than a microwave oven for satisfying your requirements.

    Why would Apple want to make a traditional smartphone, though? Traditional smartphones have hardly taken the world by storm, still representing a small fraction of all phones sold in the world. Even Palm and Microsoft - two of the earliest players in that space - have only managed to lock up about 10% of the global smartphone marketplace between them. There clearly isn't a vast fortune to be made in the smartphone space - look at Palm's declining fortunes.

    Apple seems to be emulating the more successful market model pioneered by Nintendo in the '80s for their videogame platform - anyone can develop software for the iPhone, but to release it you have to go thru Apple. This will ensure that Apple can control the quality of the software released for their platform and the consumer experience. Given the overwhelming success of this model with consumers in the videogame space (just look at the billions of dollars worth of games sold by Nintendo, Microsoft and Sony every year), I see no reason to assume it won't be equally successful (and highly profitable) in the mobile phone segment.

    About the only legitimate complaint I'm seeing made about the iPhone which would apply to most consumers is that it's expensive. Which is true, although it's also true that there's nothing else out there quite like it.