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It should be pointed out that this song is in fact a parody of the MTV-ization of Bollywood and of stars whose abs get more comment than their acting ability. Furthermore, the movie is probably incomprehensible unless you have a pretty wide-ranging familiarity with Indian films (not only Hindi but Tamil--one of the best bits is a take-off on South Indian superstar Rajnikanth) from the 1970s through the present, and the people who have that knowledge are, by and large, South Asians. If this is globalization, then India is taking part on its own terms. If that means I'm forced--forced, I tell you!--to suffer through 6.5 minutes of a shirtless SRK, well then , so be it.
