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I agree in terms of PETA being polarizing--considering what an incredible job they've done of making anyone who cares about animals look like a misanthropic wacko, I've long suspected that they must be getting some of their funding from the beef lobby, cosmetics companies and puppy farms. As for your grass-fed beef, however: imagine what would happen if we tried to satisfy the American appetite for meat with free range farming. Where would all the "range" come from? Say bye-by to trees!