Letters to the Editor
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Grab them by the balls
and their hearts and minds will follow.
Getting a message across is not the work of just one organization. Peta is one of many organizations trying to reduce environmental damage, promote humane treatment of animals, and benefit our health. They are just one of many. They get a lot of publicity because they do act up. In a way, they clear the path for more moderate organizations. Once they have your attention, you might, indeed actually think a little about the message.