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instead of constantly being hung up on "gas prices" can we change the way we talk about this and say our goal is to lower "energy costs"?
it seems like this would be more all-encompassing terminology that implies that there are environmental (and as a consequence long-term economic) costs to energy consumption. this kind of phrasing goes hand-in hand with energy independence, rather than running up against it.
i know it doesn't inspire the gutteral responses phrases like "what you're paying at the pump!" and the like you tend to hear on local news, but at the same time, it has the flexibility to reflect everyone's individual energy crisis du jour (e.g. california electricity, new england heating oil, etc.).