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Isn't the "War" meme getting a bit tired. We have the War On Drugs, War on Poverty, War on Terrorism, War on Crime, War on Christmas... when does it end? The Republicans run their campaings as if they were waging a war on the Democrats. Now businesses are supposed to run their PR offices as if anybody who doesn't like them is "the enemy". War used to be something to be dreaded, something terrible. Now war and things warlike (torpedo's, battles,defeat) seem to be nothing more than metaphors. By trying to make war on everything, we've made war metaphors meaningless. If you treat every threat like the ultimate threat, then how do you communicate when there is a real "ultimate" threat?
