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As per Leonard's allusion to Gandhi ("They can't be ignored, so they must be ridiculed"), we're halfway to winning.
Also, it's amusing to consider that someone would recommend driving a Hummer as a demonstration of anti-smugness (I guess that would be modesty). If not to demonstrate your smugness, why else would you voluntarily drive a Hummer? (Aside from misguided beliefs about the relative safety of various vehicles.)