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I'm willing to deal with the lost business from those who don't get that I can be more productive working at home. For the clients I want to work with, the ones with open minds and a touch of future-oriented vision, it is not an issue. Why play with anyone else?
I've rarely worked "on site" with clients for the past 20 years, and have made a good living. I suppose that working at home is predicated on having an entrepreneurial attitude. I've noticed that my friends with J.O.Bs always laud my "discipline" for being able to work at home, presumably surrounded by one "temptation" after another.
My "discipline" must be applied in the OTHER direction: It took me years to learn how important it is to declare an end to the "work" day, (if only for an hour at a time) power down my computer and go for a walk, make dinner, read, play my guitar, visit friends....
One of the many advantages of working at home is not having to be up at the crack of dawn, or be in "business casual" attire to go anywhere....not to mention the dead time spent sitting in traffic, wear and tear and risk of collisions with my vehicle....
As for productivity, 15 minutes after waking up, I'm working, and it's noon before I notice I'm hungry. By the time most "office workers" at my client companies have finished their first cup of coffee, I've handled 100+ emails in my morning inbox and started on my first project of the day!
Now, with energy an issue, companies tightening their belts in all kinds of ways, we may finally see "working at home" as a perfectly reasonable answer. It's not for everyone (unless they have an imagination and good work ethic.) As the last of the boomers retire, my generation and beyond will see a wholly different face of "work" ~ I, for one, don't care to wait.