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Wednesday, April 1, 2009 12:00 AM

HP Forgot to Put the ‘Cloud’ in MagCloud

HP’s MagCloud is pretty cool, as services go. (Even the New York Times seems to like it.) For only 20 cents per page, it lets small-scale magazine publishers with no use for traditional, large-scale printing services create their own high-quality magazines. The MagCloud site also serves as a virtual newsstand where HP handles everything: customer buys a copy, HP outsources the ad hoc print job, and printer ships magazine to buyer. All the publisher has to do is create and upload the magazine.

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