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Thursday, January 22, 2009 12:00 AM

Should Microsoft Reconsider Its Search Efforts?

Microsoft’s earnings announcement and its unprecedented decision to cut around 5,000 employees has dominated the news today. Experts have already weighed in on the reasons and the ramifications (Mary-Jo Foley, for example, has information about which divisions might see job cuts). As the company tries to get its act together, one question comes to mind: Should it give up on its search and online advertising efforts? The division brought in $866 million in revenues but lost $471 million.

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