Thursday, April 9, 2009 12:00 AM
User-generated commercial contests are a dime a dozen. But what if the people putting on such a contest asked you to put in little to no effort — only a few seconds of work — to enter? That’s the idea behind bootstrapped startup 12seconds.tv’s new “Tweetable video commercial” concept. 12seconds powers video updates, usually from webcams, with a time limit of, yes, 12 seconds. 12seconds — which we broke the story on here at NewTeeVee — aims to be a video version of Twitter, and indeed in its less than a year of existence the site has become sort of a video utility for some Twitter users.
Liz Gannes
