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That [price] puts it in the high end for the mass market.
But the looks and features (interior shots?) appear to make it a $45,000 Corolla with a hundred mile range. It might sell to a few guilty and wealthy Hummer owners, buy-any-car Jay Leno and other assorted pretending to be green celebrities whose other car is an Escalade, but where's the value for my forty-five grand? Gimme a clean diesel instead.
I'll be much more inclined to buy the BYD if it comes here. I certainly can't afford a $45k car, and more and more people are in the same predicament as I. I so want to buy an EV or hybrid, but I can't afford it.