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Thursday, March 2, 2006 12:00 AM

You've got good mail

Businesses are fuming over AOL's plan to charge for sending e-mail to its users. But if it cuts spam and guarantees delivery, what's the problem?

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  • Wednesday, March 1, 2006 06:46 PM

    How does this cut spam?

    So AOL will charge people who want to spam - I'm sorry, "advertise to" - their customers a premium fee and otherwise...?

    Otherwise the messages from bulk e-mailers go right through the same spam filters they always have. That's important to note. The messages will go through the SAME Spam prevention filters they always have. If I was a spammer who wanted to send you important messages about penis enlargement, mortgage rates, and incredible short-term stock opportunities, I just have to randomize my message and use botnets to send the spam so AOL has trouble stopping it with its spam filters, the same as any successful spammer does now.

    This isn't a spam prevention measure, this is a Premium Marketing campaign! Far from stopping the flow of spam, this scheme ensures its delivery, if the sender has paid protection money to AOL.

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