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i recently visited my parents in Hawaii, and dreaded having to fly Northwest. It's usually a cramped 757 with surly attendants. However, I was pleasantly surprised flying back on the A-330. I have an 8 and 4 year old with me, and load up on video for our sony PSP, and plenty of games for the nintendo DS. The A330 had the linux-driven on demand audio and video system. My boys are seasoned travelers, and they have always been quiet and polite, but video system added an extra measure of sanity to the flight. And I think the flight attendants were much nicer because of it. i look forward to new and creative ways to make travel less painful.
i would gladly pay extra for comfort, but buying tickets is such a lottery. It's possible to pay twice as much for the exact same seat. I wish for a saner system, where the airlines can make some money, and where customers can travel with some dignity.
btw, i enjoyed the audio portion.... they had a great playlist of new alternative music. that really made my trip.