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Have to share the puzzlement. Patrick, you're sounding positively Empire! Flying the flag across the globe, wot.
After thinking for a moment, I think I can honestly say that the last thing I care about is the flag painted on the fuselage. First is safety, second is service, third is convenience. (And, for the latter two reasons, I try my best NOT to fly US carriers.)
I recently flew from Vancouver to Jakarta via Frankfurt, Zurich and Singapore solely because it meant I got a sweet deal on SQ, the universe's finest carrier. More than worth the extra hours, and, as it happened, I suffered the least jetlag ever upon arrival.
(Oh, and please god, would someone at United ditch the Gershwin? Isn't 20 years of aural torture enough?)