Letters to the Editor
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Thrilled.
You know, it takes a sports guy to write so entertainingly about marketing. I've been reading plenty of commercial post-mortems but this is the best.
I really did like that reptilian thriller dance, but think of all the cool people they COULD have starred in it instead of a whatever-celebrity. As a somewhat sardonic yet easily-charmed female, my personal vote would have been Stephen Colbert.