Letters to the Editor
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Misjudging Sports Talk Radio
King, I am really shocked by your ignorance as to how sports talk radio has evolved. Why, a few years back, when I was living in L.A., one sports talk radio station put up huge billboards with scantily-clad models holding baseball bats and balls. Get it? A phallus shaped object and round orbs? Hee-larious! For a moment that made me forget how unpleasantly loud and asinine that station's hosts were and, instead, think about the station's crass, sexist and idiotic marketing campaign.

