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And that's only because they lose a lot. When you win, you make enemies. Dallas didn't accomplish anything with the "America's Team" nonsense but make a lot of enemies.
I can remember when, as a Chicago kid growing up, I went from classifying the perfect Sunday as one when the Bears won and the Packers lost to one when the Bears won and the Packers AND Cowboys lost.
Don't be so quick to take on the mantle of "America's Team", New Orleans. You'll regret it.