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It's just another TV show says King. Unfortunately, it's been just another tv show for years, and that's bad. It's hard watching football on tv without a commercial killer very close at hand. At every break, for every replay, for every stadium, for every mention of anything, we are forced to sit through a commercial. We aren't "football fans", we are "the revenue stream". Today's commercial tv is about a third commercials. One of the great advantages of sports was continuous action. Now, it's no fun to watch the game because the game is so very rarely on. Expanding the number of days that football is on television won't do much harm in the short run, but will lead to the homogenization of teams, rivalries and eventually sports as a whole. More people will watch, but fewer people will care.
