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The situation from London seems to be much the same. While I am not a big consumer of British media, I still haven't been exposed to anything mentioning the Olympics. With Athens it was in the news because of all the construction delays, but even Torino hasn't had that sort of publicity. I think this lack of promotion is not just due to NBC; have the Italians or the IOC or the sponsors (or all of the above) just dropped the ball?