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John McCain has had a problem lately. His "maverick" brand is really limping. It's clear that he's about as much of a "maverick" as Hillary Clinton - he votes with his party a whole bunch (like 90+ %). So what to do?
Do something OUT OF THE BOX and say "See?? I am a maverick".
That's what he did. That's the whole point here. The pick is a "maverick" pick but it is also REALLY REALLY CONVENTIONAL, since this bimbette is pretty much right at the core of the Family Values Wacko part of the GOP.
So, McCain thinks it's a two-fer - it's mavericky, and it's conventional in a mavericky way.
But sometimes you can be too clever, and this is one of those cases. Sometimes people are not considered serious picks because they .... are not serious picks.
That's Sarah Palin.