Letters to the Editor
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It's one of two ads that I would have chosen
The fifteen or so ads on MoveOn.org that were posted for viewer ratings were largely so over-the-top with sugary-feel good imagery and music that I felt they were NOT effective. The panelists did a good job of choosing an ad that actually targeted a specific group.
Some of the other ads were really ridiculous. The one with little jingle bells about HOPE and the other one with people forming a human OBAMA in, of all places, NYC, was laughable, only because if MoveOn had aired it, the whole thing would have been viewed as precisely some far out, feel-good, post-hippie, ad that would have been lost on most Americans. They could have as well aired an ad with Wiccans beating drums in the forest under a full moon, worshiping a tree goddess. Not that I don't love Wiccans, but really, some liberals in big cities have no idea what it's like in the hinterlands in the interior.