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Were one of Hillary Clinton's ads to contain such a type, the media, led by Clinto-hater Chris Matthews, would make a weeks' worth of issues out of it and declare (again) the end of her candidacy.
But, since it is John McCain, the reporters' best buddy, this story will have about a thirty second lifetime.
If John McCain does not win the presidency, it will certainly not be because our "independent" media isn't trying to get him in the White House.