Letters to the Editor
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It has already worked
The Clinton campaign has succeeded with this one: "Obama" and "Plagiarism" are now coupled in headlines across the country. Doesn't matter if it isn't true - it's what people will see and remember.
This is a sign of a desperate campaign. They're throwing sh!t against the wall hoping some will stick.
Rhetorical flourishes are used quite frequently in speeches. We ALL do it (not that there's anything wrong with that....).