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And that's the proper response. For far too long, the Democrats I know have been serious and thoughtful, and while I tend to value that, what the party really needs, and fast, are (a) a sense of humor, and (b) a mean streak.
You read it right, folks. Ridicule, open, loud, and long. That's the proper response to this and much of the Republican "plan". Get mean, laugh at them in public. Embarrass them however, whenever, and wherever possible. And brutalize them to the extent possible in every other imaginable way. Use whatever "dirt" comes our way. Make every sordid little detail about them not only public, but something they have to take the time to defend publicly.
Serious and thoughtful don't win elections. They do make for good governance afterwards, so don't let those folks drift too far off towards the sidelines, just stop bringing knives to gunfights.